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Startup Masterclass  
Spark disruptive change and lead the future with your startup (English Edition)
Author(s): Saurabh Jain
Published by BPB Publications
ISBN: 9789355516473
Pages: 146
https://doi.org/9789355516473

EBOOK (EPUB)

ISBN: 9789355516473   Price: INR 498.00
  
 

Description

Table of contents

Subject(s): Startup, Product management, Startup founder guide, Startup HR, Startup co-founder, Startup funding, Pitch deck
This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner. The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm. A must read for any budding entrepreneur, the book is an easy-to-understand guide on various best practices an entrepreneur needs to follow, across the stages in the startup lifecycle. It tries to make every topic interesting and easy to learn using the techniques of visual thinking.
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Description
Subject(s): Startup, Product management, Startup founder guide, Startup HR, Startup co-founder, Startup funding, Pitch deck
This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner. The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm. A must read for any budding entrepreneur, the book is an easy-to-understand guide on various best practices an entrepreneur needs to follow, across the stages in the startup lifecycle. It tries to make every topic interesting and easy to learn using the techniques of visual thinking.
Table of contents
Table of Contents
  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication Page
  5. Forewords
  6. About the Author
  7. Acknowledgement
  8. Preface
  9. Table of Contents
  10. 1. Introduction to Startup Canvas
    1. Introduction
    2. Structure
    3. Objectives
    4. Who is an entrepreneur?
    5. What is a startup?
    6. Value mountain
    7. 3 goals of a startup
    8. 3 focus areas of startup founders
      1. Product
      2. People
      3. Purchasing power
    9. 3 stages of startup life cycle
      1. Search
      2. Build
      3. Scale
    10. Startup canvas
      1. Product
        1. Problem Solution Fit
        2. Product Market Fit
        3. Growth Profit Fit
      2. People
        1. Finding founders
        2. Finding core team
        3. Building corporation
      3. Purchasing power
        1. Bootstrapping
        2. Getting Angel Investment
        3. Getting Venture Capital
    11. Types of startups
      1. ‘Winner takes all’ startup
      2. Lifestyle startup
      3. Social startup
      4. Corporate startup
    12. Conclusion
    13. Key terms
  11. 2. Product
    1. Introduction
    2. Structure
    3. Objectives
    4. Problem solution fit
    5. Which problem should you focus on?
      1. What should you love?
      2. What you are good at?
      3. What the world needs?
      4. What can you be paid for?
    6. Ingredients of a great startup solution
    7. Scaling pattern
    8. Minimum Viable Product (MVP)
    9. Introduction to Agile Project Management
    10. Introduction to SCRUM
      1. Key concepts
    11. Introduction to analytics
    12. Funnels
    13. Product management
    14. Market size
    15. Technology adoption life cycle
    16. Digital business models
      1. Ads
      2. Subscriptions
      3. Paid downloads
      4. Freemium
      5. E-Commerce
      6. Uber for X
    17. What is product market fit?
      1. High demand
      2. High customer retention
      3. Positive unit economics
    18. When should your startup pivot?
    19. Growth profit fit
    20. Engines of growth for a startup
      1. Viral engine of growth
      2. Sticky engine of growth
      3. Paid engine of growth
    21. Growth hacking
    22. Profit
    23. Conclusion
  12. 3. People
    1. Introduction
    2. Structure
    3. Objectives
    4. Qualities of a great founder
      1. Head
        1. Intelligence
        2. Growth mindset
        3. Goals
      2. Heart
        1. Integrity
        2. Empathy
        3. Values
      3. Hand
        1. Experience
        2. Money
        3. Network
    5. Finding co-founders
    6. Co-founder: Legal aspects
    7. Core team
    8. How to remunerate early startup employees
    9. Office versus remote work
    10. Human resources: Legal aspects
    11. Outsourcing versus internal development
    12. Building a corporation
    13. Conclusion
  13. 4. Purchasing Power
    1. Introduction
    2. Structure
    3. Objectives
    4. What is bootstrapping?
    5. Startup CFO
      1. Company formation
      2. Income tax
      3. Goods and Services Tax (GST)
      4. Contract law
      5. Intellectual property laws
      6. Law related to employees
      7. Accounts and audit
    6. Introduction to incubators and accelerators
    7. Introduction to angel investors
    8. Introduction to Venture Capitalists
    9. How to contact investors
    10. Managing cap table
    11. How to create a great pitch deck
      1. Elevator pitch
      2. Problem
      3. Solution
      4. Why now?
      5. Market
        1. Total Addressable Market (TAM)
        2. Serviceable Available Market (SAM)
        3. Serviceable Obtainable Market (SOM)
      6. Product
      7. Why us?
      8. Business model
      9. Team
      10. Financials
      11. Deal
    12. What is a 'term sheet'
      1. Legal details
      2. Entry terms
      3. Exit terms
      4. Management terms
      5. Investor rights
    13. Should I take funding
    14. What if I fail
    15. Conclusion
  14. 5. Conclusion: When should I Start a Startup
  15. Index
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