Corporate Designing Religion
Corporate Designing Religion
Transforming the Visual Identities of Religious Institutions in the Digital Era
Author(s): Graham Wiseman
Publication Date  Available in all formats
Publisher: LIT Verlag
ISBN: 9783643962416

EBOOK (PDF)

ISBN: 9783643962416 Price: INR 4690.99
 
Design professionalism interwoven with strategic marketing skills and advances in the technologies of digital communication are changing the interface and conceivably the future image of religious institutions. How and to what extent does corporate design influence the identity of religious institutions in the digital era? Six denominational case studies, including multifaith, in Europe were investigated. The concluding hypotheses outline principal response indicators, supplemented by a Religious Branding Compass, to assist in identifying the religious institutions' visual identity projections.
Description
Design professionalism interwoven with strategic marketing skills and advances in the technologies of digital communication are changing the interface and conceivably the future image of religious institutions. How and to what extent does corporate design influence the identity of religious institutions in the digital era? Six denominational case studies, including multifaith, in Europe were investigated. The concluding hypotheses outline principal response indicators, supplemented by a Religious Branding Compass, to assist in identifying the religious institutions' visual identity projections.

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