From SOE Hero to Dressing the Queen  
The Amazing Life of Sir Hardy Amies
Author(s): Lynda Rowland
Published by Pen and Sword
Publication Date:  Available in all formats
ISBN: 9781399049962
Pages: 0

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The biography of one of Britain’s foremost fashion designers who led a fascinating double life as a couturier and an intelligence officer during the Second World War.

Sir Hardy Amies was one of Britain’s foremost fashion designers who led a fascinating double life as a couturier and an intelligence officer during the Second World War. Sir Hardy’s work for the Belgian resistance effort as part of the Special Operations Executive, was so significant that he was awarded l’Ordre de la Couronne, or Order of the Crown, by the Belgian Government in 1948. Not only did Sir Hardy conduct these operations, but he also simultaneously developed his burgeoning fashion business through the British Board of Trade’s drive to promote UK manufacturing throughout the conflict.

He was a man who at once epitomized and challenged the reality of being gay in an era when society was deeply unaccepting. He was thrust into what was an overtly macho and potentially hostile environment and, against that backdrop, made a valuable and courageous contribution to the war effort.

Born into what we would consider a lower middle-class family, he was handsome, cultured and gregarious and effortlessly traversed the post-war world of high society, launching his haute couture house to great acclaim, gaining clients ranging from film stars to royalty. His work for Queen Elizabeth II saw him awarded the CVO in 1977 and this was elevated to the KCVO, Knight Commander of the Victorian Order in 1989. Her Majesty’s warmth of feeling towards Sir Hardy is evident in the many hand-written thank-you letters she sent him over the course of their long working relationship.

Sir Hardy, who lived until the age of 93, could have been dismissed as a lightweight character from the frivolous world of fashion. However, despite a not-particularly extensive formal education, he was highly intelligent, extremely well-traveled and spoke three languages, and his story encapsulates the extraordinary cultural and societal turbulence of the twentieth century.
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The biography of one of Britain’s foremost fashion designers who led a fascinating double life as a couturier and an intelligence officer during the Second World War.

Sir Hardy Amies was one of Britain’s foremost fashion designers who led a fascinating double life as a couturier and an intelligence officer during the Second World War. Sir Hardy’s work for the Belgian resistance effort as part of the Special Operations Executive, was so significant that he was awarded l’Ordre de la Couronne, or Order of the Crown, by the Belgian Government in 1948. Not only did Sir Hardy conduct these operations, but he also simultaneously developed his burgeoning fashion business through the British Board of Trade’s drive to promote UK manufacturing throughout the conflict.

He was a man who at once epitomized and challenged the reality of being gay in an era when society was deeply unaccepting. He was thrust into what was an overtly macho and potentially hostile environment and, against that backdrop, made a valuable and courageous contribution to the war effort.

Born into what we would consider a lower middle-class family, he was handsome, cultured and gregarious and effortlessly traversed the post-war world of high society, launching his haute couture house to great acclaim, gaining clients ranging from film stars to royalty. His work for Queen Elizabeth II saw him awarded the CVO in 1977 and this was elevated to the KCVO, Knight Commander of the Victorian Order in 1989. Her Majesty’s warmth of feeling towards Sir Hardy is evident in the many hand-written thank-you letters she sent him over the course of their long working relationship.

Sir Hardy, who lived until the age of 93, could have been dismissed as a lightweight character from the frivolous world of fashion. However, despite a not-particularly extensive formal education, he was highly intelligent, extremely well-traveled and spoke three languages, and his story encapsulates the extraordinary cultural and societal turbulence of the twentieth century.
Table of contents
  • Cover
  • Halftitle
  • Title
  • Copyright
  • Dedication
  • Contents
  • Acknowledgements
  • Foreword
  • Preface
  • Introduction
  • Part One: The Early Years
    • Chapter 1 The Making of a Maverick
    • Chapter 2 Parental Influences
    • Chapter 3 Hardy Spreads His Wings
    • Chapter 4 Rumblings of War and a Foot in Couture
  • Part Two: Wartime Service
    • Chapter 5 A Singular Soldier
    • Chapter 6 The Designer Diversifies
    • Chapter 7 Setting Europe Ablaze
    • Chapter 8 Serving King and Country
    • Chapter 9 Throwing Himself into the SOE
    • Chapter 10 To Brussels with Love
    • Chapter 11 Fighting with Pride and Panache
  • Part Three: Business Begins
    • Chapter 12 Settling into Savile Row
    • Chapter 13 Establishing the House of Hardy
    • Chapter 14 Management and Expansion
    • Chapter 15 The Queen is Here!
    • Chapter 16 More Than Friends
    • Chapter 17 A Very Special Relationship
  • Part Four: People
    • Chapter 18 Changing Faces
    • Chapter 19 A Sibling Bond
    • Chapter 20 Friends in Foreign Places
    • Chapter 21 The Silver Screen and More
    • Chapter 22 A Living Label
    • Chapter 23 Brides and Their Mothers
    • Chapter 24 Collaborations
  • Part Five: Coming to a Close
    • Chapter 25 The House in its Later Years
    • Chapter 26 The Final Years of Hardy Amies – The Man and The Brand
  • Epilogue: The Company’s Demise and Hardy’s Legacy
  • Notes
  • Bibliography
  • Plates
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